ERIC Number: EJ536045
Record Type: CIJE
Publication Date: 1996
Reference Count: 0
Auditing Educational Program Performance: A Multi-Stage Analysis of Current Student Satisfaction.
Chapman, Randall G.
Journal of Marketing for Higher Education, v7 n3 p17-37 1996
A multi-stage modeling and analysis approach that may be used to assess overall performance of an educational program from the current student's viewpoint is described, and applied in two waves (1989, n=350; 1992, n=779) to a master's in business administration degree program. The statistical model estimates relative importance attributed by students to five major program components, then assesses their determinants. (Author/MSE)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A