ERIC Number: EJ535571
Record Type: Journal
Publication Date: 1996
Reference Count: N/A
Tuned In and Turned Off: Out-of-Treatment Injection Drug and Crack Users' Response to Media Intervention Campaigns.
Elwood, William N.; Ataabadi, Ali N.
Communication Reports, v9 n1 p49-59 Win 1996
Demonstrates that many out-of-treatment drug users in an HIV-prevention research project are media consumers. Shows that project participants who recalled seeing or hearing media interventions reported greater levels of positive behavior change than participants who did not recall such messages. Suggests coordination of mass-mediated public health message relevant to this population to facilitate behavior changes. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A