ERIC Number: EJ535318
Record Type: CIJE
Publication Date: 1996
Marketing Education: The Times They Are A-Changin'.
Joyner, Randy L.
Business Education Forum, v51 n2 p37-39 Dec 1996
Describes relevant, real-world marketing education activities: (1) mock job application/procurement in which students prepare job descriptions, review applicant credentials, and follow hiring guidelines; and (2) proposals for new products and reports on their feasibility. (SK)
Publication Type: Guides - Classroom - Teacher; Journal Articles
Education Level: N/A
Authoring Institution: N/A