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ERIC Number: EJ535318
Record Type: CIJE
Publication Date: 1996
Pages: N/A
Abstractor: N/A
ISSN: ISSN-0007-6678
Marketing Education: The Times They Are A-Changin'.
Joyner, Randy L.
Business Education Forum, v51 n2 p37-39 Dec 1996
Describes relevant, real-world marketing education activities: (1) mock job application/procurement in which students prepare job descriptions, review applicant credentials, and follow hiring guidelines; and (2) proposals for new products and reports on their feasibility. (SK)
Publication Type: Guides - Classroom - Teacher; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A