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ERIC Number: EJ535231
Record Type: CIJE
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0010-3829
Effective Models for Measuring Students' Attitudes toward the Marketing Education Program.
Hatzios, Maria K.
Journal of Vocational and Technical Education, v13 n1 p69-78 Fall 1996
Responses from 503 students in Virginia high schools with marketing programs using the Self-Image Congruence model and Bass-Talarzyk model showed that student attitudes toward marketing were more closely related to its tangible attributes than its symbolic attributes. Significant tangible and symbolic attributes could be used to develop a recruitment campaign. (SK)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A