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ERIC Number: EJ532722
Record Type: Journal
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0884-1241
The Rankings of Marketing Programs in China.
Siu, Wai-sum
Journal of Marketing for Higher Education, v7 n2 p95-102 1996
Nineteen marketing faculty and administrators in China ranked 10 universities offering business administration education and indicated their criteria. Results of the rankings and evaluative criteria are presented, and implications for marketing education in China discussed. It was found that most respondents were more concerned about input (faculty quality and qualifications, instructional materials and facilities) than output (competence of graduates) measures. (MSE)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: China