ERIC Number: EJ532720
Record Type: Journal
Publication Date: 1996
Reference Count: N/A
Graphical Representation of University Image: A Correspondence Analysis.
Yavas, Ugar; Shemwell, Donald J.
Journal of Marketing for Higher Education, v7 n2 p75-84 1996
Correspondence analysis, an easy-to-interpret interdependence technique, portrays data graphically to show associations of factors more clearly. A study used the technique with 58 students in one university to determine factors in college choice. Results identified the institution's closest competitors and its positioning in terms of college choice attributes, yielding useful information for marketing action. (MSE)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A