ERIC Number: EJ532719
Record Type: CIJE
Publication Date: 1996
Reference Count: 0
Using Consumer Behavior and Decision Models to Aid Students in Choosing a Major.
Kaynama, Shohreh A.; Smith, Louise W.
Journal of Marketing for Higher Education, v7 n2 p57-73 1996
A study found that using consumer behavior and decision models to guide students to a major can be useful and enjoyable for students. Students consider many of the basic parameters through multi-attribute and decision-analysis models, so time with professors, who were found to be the most influential group, can be used for more individual and special-situation discussions. (Author/MSE)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A