ERIC Number: EJ532718
Record Type: CIJE
Publication Date: 1996
Reference Count: 0
An Enrollment Marketing Plan for Institutions of Higher Learning: An Update.
Bingham, Frank G., Jr.
Journal of Marketing for Higher Education, v7 n2 p43-56 1996
A college marketing model consisting of several strategies and contingency plans for decision-making under difficult conditions is outlined. The plan provides for orderly transition from one marketing stage to the next logical stage, allowing some control over both internal and external environments, and providing insight into the delicate interaction between enrollment process activities and components. (Author/MSE)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Authoring Institution: N/A