Peer reviewedERIC Number: EJ532712
Record Type: CIJE
Publication Date: 1996
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0884-1241
EISSN: N/A
Rethinking Student Services: Assessing and Improving Service Quality.
Zammuto, Raymond F.; And Others
Journal of Marketing for Higher Education, v7 n1 p45-70 1996
A study investigated the quality of services in four student enrollment services administrative sub-units (recruiting, admissions, records and registration, financial aid) at a public comprehensive university, using student and staff evaluations and program evaluations. Specific changes needed to improve service delivery are identified and considerations critical to effective implementation of change are discussed. (Author/MSE)
Descriptors: Change Strategies, College Administration, College Admission, Delivery Systems, Evaluation Criteria, Evaluation Methods, Higher Education, Marketing, Organizational Change, Program Evaluation, School Registration, Student Financial Aid, Student Personnel Services, Student Records, Student Recruitment
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
