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ERIC Number: EJ532709
Record Type: CIJE
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Employer Expectations from a Business Education.
Karakaya, Fahri; Karakaya, Fera
Journal of Marketing for Higher Education, v7 n1 p9-16 1996
In a survey, 80 businesses, mostly small, ranked 13 educational attributes expected of college students with a business education. Factor analysis shows four distinct skill areas expected from an ideal business education program: research, interpersonal, basic, and quantitative skills. In general, employers expect to hire well-rounded students, with larger firms requiring more research-oriented students. (Author/MSE)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A