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ERIC Number: EJ532280
Record Type: CIJE
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0036-651X
Swimming with the Sharks: A Lesson in Media Survival.
Davis, Les
School Business Affairs, v62 n9 p23-27 Sep 1996
Offers guidelines for dealing with the media, which include creating a media plan and understanding the news media. Describes the three most frequently encountered media situations--the face-to-face interview, the unexpected encounter, and the press conference/news release. (LMI)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A