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ERIC Number: EJ532140
Record Type: Journal
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-1077-6990
Elaborating Public Relations Roles.
Leichty, Greg; Springston, Jeff
Journalism and Mass Communication Quarterly, v73 n2 p467-77 Sum 1996
Investigates the structure of public relations roles. Factor analyzes G. Broom and G. Smith's role questionnaire in conjunction with items used in organizational boundary spanning. Extracts eight activity factors. Identifies four primary practitioner roles and one minor role. Refines previous public relations roles concepts. Shows by validation analysis that practitioner groups could be differentiated on relevant criterion variables. (PA)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A