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ERIC Number: EJ532137
Record Type: Journal
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-1077-6990
Looking through Gendered Lenses: Female Stereotyping in Advertisements and Gender Role Expectations.
Lafky, Sue; And Others
Journalism and Mass Communication Quarterly, v73 n2 p379-88 Sum 1996
Applies cognitive heuristics theory to the study of gender role stereotyping--75 high schoolers viewed magazine advertisements with stereotypical female images, while 50 others viewed nonstereotypical images; groups then responded to statements about women in a "neutral" photograph. Finds differences in gender role expectations for 6 of 12 questionnaire statements, suggesting that even brief exposure to stereotypical ads reinforce stereotypes. (PA)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A