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ERIC Number: EJ532132
Record Type: CIJE
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-1077-6990
The Effectiveness of Simple and Stratified Random Sampling in Broadcast News Content Analysis.
Riffe, Daniel; And Others
Journalism and Mass Communication Quarterly, v73 n1 p159-68 Spr 1996
Reports an exploration of the effectiveness of different types and sizes of samples for content analyses of television network news. Compares simple random, monthly stratified, and quarterly/weekly stratified sampling, using annual "populations" of network newscasts. Finds that the most efficient technique was two random days per month. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A