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ERIC Number: EJ532096
Record Type: CIJE
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-1077-6958
Real Worlds and Ivory Towers: A Survey of Top Creative Directors.
Kendrick, Alice; And Others
Journalism and Mass Communication Educator, v51 n2 p63-74 Sum 1996
Surveys the creative directors from 173 top United States advertising agencies regarding advertising education. Discusses their remarks regarding academe, "executional" issues (conceptual ability and skills), and professional issues (students' ability to sell themselves and to function in the real world). (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A