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ERIC Number: EJ531108
Record Type: Journal
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0883-8151
Predicting Use of Technologies for Communication and Consumer Needs.
Jeffres, Leo; Atkin, David
Journal of Broadcasting & Electronic Media, v40 n3 p318-30 Sum 1996
Investigates the influence of changing demographics, media use patterns, and communication needs on user interest in Integrated Systems Digital Networks for receiving and sending messages and other consumer purposes. Conventional demographic factors alone make inadequate predictors; a wider range of subjective measures, including individual communication needs, should be added. (PEN)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A