ERIC Number: EJ530949
Record Type: Journal
Publication Date: 1995
Reference Count: N/A
Including a Foreign Language Component in Tertiary International Business Program Curricula: A Critical Analysis.
Grahn, Joyce L.; Vanden Bloomen, Dennis R.
Journal of Teaching in International Business, v7 n1 p77-91 1995
The need to incorporate a foreign-language component in international business curricula is examined. The value of foreign language is analyzed from the perspectives of international business executives, managers, and other employees, national commissions on education, and academic administrators and faculty. It is concluded that language study belongs in the undergraduate curriculum, perhaps as a prerequisite to graduate study. (Author/MSE)
Publication Type: Reports - Evaluative; Opinion Papers; Journal Articles
Education Level: N/A
Authoring Institution: N/A