ERIC Number: EJ530620
Record Type: Journal
Publication Date: 1996
Reference Count: N/A
Intercultural Action Learning within a Business Context.
Sand, Gregory A.
International Journal of Educational Reform, v5 n3 p310-17 Jul 1996
Describes an intercultural program adapted to international marketing requirements by GLOBALTEAM, a marketing consultancy. GLOBALTEAM aims to increase sales by introducing corporate managers and workers to merchandising principles and standards. Training stresses goal setting, appropriate change atmosphere, task-force organization, operational decisions, action-learning workshops, team organization, and commitment to goals. (17 references) (MLH)
Publication Type: Reports - Descriptive; Journal Articles
Education Level: N/A
Authoring Institution: N/A