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ERIC Number: EJ530598
Record Type: Journal
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0363-8111
A Discursive Perspective from New Zealand: Another World View.
Motion, Judy; Leitch, Shirley
Public Relations Review, v22 n3 p297-309 Fall 1996
Employs N. Fairclough's model of critical discourse analysis to explore the roles that public relations practitioners play in discursive struggles. Analyzes the discursive practices employed by practitioners in the research, redesign, and training phases of discourse transformation--transformations that emerge from discursive struggles engaged in by competing institutions and groups over sociocultural practices. (PA)
Publication Type: Reports - Evaluative; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: New Zealand