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ERIC Number: EJ530587
Record Type: CIJE
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-1077-6958
Fund-Raising Appeals to Alumni: Two Experiments.
Parsons, Paul; Wethington, Dana
Journalism and Mass Communication Educator, v51 n1 p44-50 Spr 1996
Investigates the success of mass fund-raising appeals to alumni, showing the efficacy of personalized notes and targeting a specific audience. Shows that a brochure brought a higher response rate than audiotapes or audiotapes and brochures. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A