ERIC Number: EJ530530
Record Type: CIJE
Publication Date: 1995
Reference Count: 0
A Content Analytic Technique for Measuring the Sexiness of Women's Business Attire in Media Presentations.
White, Sylvia E.
Communication Research Reports, v12 n2 p178-85 Fall 1995
Describes the development and pretest of a content analytic category scheme for objectively measuring the sexiness of women's business attire in media presentations. Finds the television samples significantly more provocative than real world attire. Finds a significant positive correlation between the degree of sexiness as measured by the content analytic category scheme and subject's perception of sexiness. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A
Note: Journal availability: Kathleen M. Long, ECA Exec. Secretary, Dept. of Communication and Dramatic Arts, West Virginia Wesleyan College, Buckhannon, WV 26201.