ERIC Number: EJ530529
Record Type: CIJE
Publication Date: 1995
Reference Count: 0
Differentiating Telephone Surveys from Telemarketing to Increase Response Rates.
Reagan, Joey; And Others
Communication Research Reports, v12 n2 p170-77 Fall 1995
Finds that including the statement "I'm not selling anything" in a telephone survey introduction does not significantly affect response rates. Shows that only an introduction with a university reference significantly increased response rates. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A
Note: Journal availability: Kathleen M. Long, ECA Exec. Secretary, Dept. of Communication and Dramatic Arts, West Virginia Wesleyan College, Buckhannon, WV 26201.