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ERIC Number: EJ529282
Record Type: Journal
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0036-651X
Buses and Advertising: A Unique Way to Raise Funds.
Cooper, Tracy
School Business Affairs, v62 n7 p31-34 Jul 1996
Colorado Springs (Colorado) School District 11 was the first to offer advertising opportunities via its school buses. This action was taken after new investment policies, self-insurance, contracting out, and salary freezes proved inadequate to offset voters' reluctance to increase taxes. Opposition was limited, due to strong community support and a public-service orientation to advertising. (MLH)
Publication Type: Reports - Descriptive; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A