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ERIC Number: EJ529226
Record Type: CIJE
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0360-0939
Strategies for the Communications Unit: How Can We Become Central to the University and Its Mission?
Wartella, Ellen
Journal of the Association for Communication Administration (JACA), n2 p150-52 May 1996
Considers why communications departments are not considered central to the mission of universities and makes suggestions about what can be done. Maintains that labeling of communications departments as "communications departments" is ambiguous; communications departments lack intellectual unity and are isolated; and they do not address public questions about communication practice in the world. (TB)
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A