ERIC Number: EJ529225
Record Type: CIJE
Publication Date: 1996
Reference Count: 0
Let's Get Political: Strategies for Departmental Survival and Growth.
Engleberg, Isa N.
Journal of the Association for Communication Administration (JACA), n2 p143-49 May 1996
Discusses how a communications department can thrive and what allows for it to be reduced and threatened with extinction. Provides specific advice for survival: (1) avoid isolation; (2) pursue political positioning; (3) seek support and strong leadership; (4) capitalize on contributions of adjunct faculty; and (5) develop departmental cohesiveness. (TB)
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Authoring Institution: N/A