ERIC Number: EJ527737
Record Type: CIJE
Publication Date: 1996
Reference Count: 0
Perspectives: Translation Blunders in International Business.
Ricks, David A.
Journal of Language for International Business, v7 n2 p50-55 Spr 1996
Identifies three types of translation blunders found in international business communication: those due to carelessness, those due to words having multiple meanings, and those due to idioms. A number of mistakes from actual advertising mistranslations are included as examples. (Author/CK)
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Authoring Institution: N/A