ERIC Number: EJ527605
Record Type: CIJE
Publication Date: 1996
Reference Count: 0
Goal Structures in Creative Motivation.
Mehr, David G.; Shaver, Phillip R.
Journal of Creative Behavior, v30 n2 p77-104 1996
This study of 200 college students examined differences in goal structures between high and low creative individuals, across creative and routine situations, and in 4 categories (person, process, situation, and product). Most subjects described their motivation as involving all four categories, though high creatives put more emphasis on person and less on product, and reported higher motivation, than did low creatives. (Author/DB)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A