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ERIC Number: EJ527508
Record Type: Journal
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-1056-7879
Marketing, Parental Choice and Strategic Planning: An Opportunity or Dilemma for U.K. Schools?
Giles, Corrie
International Journal of Educational Reform, v4 n1 p25-28 Jan 1995
To succeed in the new educational marketplace, British schools must change their teaching and administration focus to one of strategic planning, policy formation, and implementation. Unless schools develop a strategic marketing approach that shapes a coherent change program and educates client perceptions of need, they will be driven by a middle-class planning agenda that intensifies societal divisions. (24 references) (MLH)
Publication Type: Reports - Evaluative; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United Kingdom