ERIC Number: EJ527398
Record Type: Journal
Publication Date: 1996
The Write Way: Leads Must Hook 'Em.
Evans, George P.
Student Press Review, v71 n2 p21-23 Win 1996
Cites the news story "lead," which tells immediately what the story is about, as necessary for "hooking" the reader. States that leads do not come that easily, but that they must deliver the news. Adds that a good lead should eliminate unnecessary words and select key words. Offers examples of good and bad leads. (PA)
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Authoring Institution: N/A