ERIC Number: EJ527347
Record Type: Journal
Publication Date: 1996
Reference Count: N/A
Image Is Everything: Assessing and Evaluating the Publication's Good Name.
Jungblut, Joseph A.
Quill and Scroll, v70 n4 p4-6 Apr-May 1996
Cites legibility, distinctiveness, handsomeness, and appropriateness as benchmarks for creating and assessing constants used in newspapers and magazines. Presents a history of where these elements originated. Adds that the masthead usually anchors the editorial page and should carry a smaller version of the logotype--other information should include the date, volume and number, and school name and address. (PA)
Publication Type: Historical Materials; Guides - Non-Classroom; Journal Articles
Education Level: N/A
Authoring Institution: N/A