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ERIC Number: EJ527347
Record Type: Journal
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0033-6505
Image Is Everything: Assessing and Evaluating the Publication's Good Name.
Jungblut, Joseph A.
Quill and Scroll, v70 n4 p4-6 Apr-May 1996
Cites legibility, distinctiveness, handsomeness, and appropriateness as benchmarks for creating and assessing constants used in newspapers and magazines. Presents a history of where these elements originated. Adds that the masthead usually anchors the editorial page and should carry a smaller version of the logotype--other information should include the date, volume and number, and school name and address. (PA)
Publication Type: Historical Materials; Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A