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ERIC Number: EJ527330
Record Type: Journal
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-1330-6928
Televizija kao mediji i TV reklama kao njegov najsavrseniji izraz (Television as Medium and TV Commercial as Its Perfect Form of Expression).
Govedic, Natasa
Medijska Istrazivanja (Media Research: Croatian Journal for Journalism and the Media), v1 n2 p227-40 1995
Examines the often attacked television commercial, its messages, and its effects. Considers commercials a contemporary art form, positing that they are deeply linked with the structure of poetry, and compares the TV director with the poet. Suggests that commercials are a "perfect" expression of the television medium--short, intensive, mosaically structured pieces which express the genre fully. (PA)
Publication Type: Reports - Evaluative; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A