ERIC Number: EJ527288
Record Type: Journal
Publication Date: 1995
Reference Count: N/A
Structural Ambiguities and Written Advertisements: An Inventory of Tools for More Resourceful Advertisements in English.
Oaks, Dallin D.
Journal of Technical Writing and Communication, v25 n4 p371-92 1995
Discusses some types of writing tasks, such as advertising, in which a writer might want to create ambiguous wordplays. States that a more conscious understanding of the structure of a language could make the generation of structural ambiguities easier. Examines some structural features of English that could prove useful to advertisers who wish to cause deliberate structural ambiguities. (PA)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A