ERIC Number: EJ524218
Record Type: CIJE
Publication Date: 1995
Public Relations Manager Involvement in Strategic Issue Diagnosis.
Lauzen, Martha M.
Public Relations Review, v21 n4 p287-304 Win 1995
Reports on an exploratory study that seeks to build theoretical understanding of how public relations practitioner involvement in one type of strategic organizational decision making--strategic issue diagnosis--is related to shared values with top management, diagnosis accuracy, strategy pursued, and the power of the public relations function. (TB)
Publication Type: Opinion Papers; Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A