ERIC Number: EJ524210
Record Type: CIJE
Publication Date: 1995
Reference Count: 0
How Newspapers Use Readership Research.
Beam, Randal A.
Newspaper Research Journal, v16 n2 p28-38 Spr 1995
Reports on a survey of 78 newspaper editors. Includes information about the types of readership research that newspapers conduct, the extent to which such research has influenced editorial decisions, and the characteristics of newspaper organizations that conduct research. Suggests that while most newspapers conduct research, the type and quality and use of it varies. (TB)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A
Note: Journal availability: Assn. for Education in Journalism and Mass Communication, 1621 College St., Univ. of South Carolina, Columbia, SC 29208-0251.