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ERIC Number: EJ523095
Record Type: Journal
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0748-478X
Annual Fund Answers: Experts in Direct Mail, Phonathons, and In-Person Asks Tackle Some of the Annual Fund's Perennial Problems.
Ryan, Ellen
Currents, v22 n5 p30-34,37 May 1996
Suggestions are offered by fund-raising professionals on the following topics: choosing the best night for phonathons; effective teasers for envelopes; type of reply envelopes used; use of precalling postcards; letter length; return rate for mail solicitations; return rate for phonathons; and avoiding common mistakes in mail requests, phonathons, and in-person requests. (MSE)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A