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ERIC Number: EJ523094
Record Type: CIJE
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0748-478X
Telephone Tactics: Seven Steps to Make Your Phonathon Script a Winner from "Hello" to "Thank You and Good Night."
Warwick, Mal
Currents, v22 n5 p24-26 May 1996
College/university fund-raising phonathons can be more effective if the script is appropriate to the prospect, the caller's role in the institution is explicit, benefits to the prospect are clear, requested donation and what it will accomplish are mentioned, reasons for immediate giving are offered, payment/fulfillment procedures are specific, and each prospect's relationship with the institution is understood. (MSE)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A