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ERIC Number: EJ523093
Record Type: Journal
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0748-478X
Correspondence Course: Ten Steps to Make Your Annual Fund Letter a Winner from Planning to Postscript.
Gafke, Roger
Currents, v22 n5 p18-23 May 1996
Ten ways to improve college annual fund letter campaigns include integration into a comprehensive communication plan, building long-term donor relationships, framing the case in donors' terms, creating an inviting envelope, getting names and honorifics correct, readability, providing supporting material that involves the potential donor, making a believable case, having an adequate follow-up plan, and evaluating campaign effectiveness. (MSE)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A