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ERIC Number: EJ520109
Record Type: CIJE
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0748-478X
Uneasy Relations.
Ratcliff, Gary R.
Currents, v22 n2 p48-52 Feb 1996
This study examined how eight metropolitan newspapers in five states covered their local public research universities in 1994. It looked at the editor's role, how competition and ownership affect coverage, how university public relations (PR) professionals are adjusting to changing coverage, how PR professionals deal with negative or unfair coverage, and how presidents can work with the press. (DB)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A