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ERIC Number: EJ520094
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Benefits of a Graduate Business Degree: Students' Perspectives and Universities' Challenges.
Webb, Marion Stanton; Allen, Lida Cherie
Journal of Marketing for Higher Education, v6 n2 p57-71 1995
A survey of 1,499 graduate business students at 7 colleges and universities investigated perceptions of potential benefits of an advanced degree, and their relationships with degree type, school size/type, and student characteristics. Five perceived benefits included research and analytical skills, competitive advantage, monetary reward, career advancement, and job enrichment. Degree type, school size/type, and demographics influenced student decisions. (Author/MSE)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A