ERIC Number: EJ520092
Record Type: CIJE
Publication Date: 1995
Reference Count: 0
Analysis of Students' Needs in Selecting a College or University in a Changing Environment.
Coccari, Ronald L.; Javalgi, Rajshekhar G.
Journal of Marketing for Higher Education, v6 n2 p27-39 1995
A survey and interviews with 1,600 students at 1 university investigated how college choice criteria differed among white, black, and Hispanic students; how choice criteria differed between all students and business majors; and how choice criteria differed between undergraduate and graduate business students. Results revealed different rankings of 20 institutional attributes for each group. (MSE)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A