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ERIC Number: EJ520026
Record Type: CIJE
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0748-478X
Scandalous Science.
Matros, Michael
Currents, v22 n1 p28-32 Jan 1996
Anecdotes of college and university public relations problems and experiences illustrate 10 principles in managing campus controversy. Issues discussed include promptness of dissemination, accuracy of information, deciding how much of the story needs to be told, establishing a relationship of trust with the media, educating faculty about media relations, keeping oneself and the campus community informed, and being prepared. (MSE)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A