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ERIC Number: EJ520025
Record Type: CIJE
Publication Date: 1996
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0748-478X
Professors and PR.
Rodgers, Joann Ellison
Currents, v22 n1 p22-24,26-27 Jan 1996
The role of college and university public relations staff in managing relationships between researchers and the media is discussed. Ten specific researcher personality types that present a challenge for public relations professionals are described, and strategies for successful interaction are offered. (MSE)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A