ERIC Number: EJ519622
Record Type: Journal
Publication Date: 1995
Reference Count: N/A
The Variability of Gender-Based Communication in Japanese Magazine Advertising.
Maynard, Michael L.
New Jersey Journal of Communication, v3 n1 p40-57 Spr 1995
Analyzes Japanese magazine advertising text from an intracultural perspective based on gender. Uses content analysis to examine advertising text of eight gender-specific magazines. Reveals significant difference in the variability of message perception depending on target gender. Suggests the importance of recognizing intracultural variability, which is often ignored in cross- and intercultural communication studies. (PA)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Japan