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ERIC Number: EJ519570
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0021-9916
Nightly@nbc.com: Audience Scope and the Perception of Interactivity in Viewer Mail on the Internet.
Newhagen, John E.; And Others
Journal of Communication, v45 n3 p164-75 Sum 1995
Examines 650 Internet mail messages sent to NBC Nightly News in response to an invitation during a series dealing with the impact of new technologies. Investigates to what degree Internet viewer comments resemble traditional viewer mail, and whether perceived interactivity was a factor in the character of Internet viewer mail. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A