ERIC Number: EJ519420
Record Type: CIJE
Publication Date: 1995
Reference Count: 0
Speed of Speech and Persuasion: Evidence for Multiple Effects.
Smith, Stephen M.; Shaffer, David R.
Personality and Social Psychology Bulletin, v21 n10 p1051-60 Oct 1995
Examined possibility that increased speech rate affects persuasion either by acting as an agreement cue or through impact on message processing. Fast speech inhibited participants' tendency to differentially agree with strong versus weak message arguments under both moderate and high relevance. However, fast speech was associated with increased persuasion only for moderate involvement subjects. (JBJ)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A