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ERIC Number: EJ519415
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0146-1672
Hearts and Minds: The Priority of Affective versus Cognitive Factors in Person Perception.
Edwards, Kari; Hippel, William von
Personality and Social Psychology Bulletin, v21 n10 p996-1011 Oct 1995
In two experiments, affect-based and cognition-based attitudes toward a person were induced by varying sequence of affective and cognitive information presented to subjects while holding content constant. Results indicated affect-based attitudes were most effectively changed by affective persuasive appeals, whether these appeals were produced by an order manipulation or a focus manipulation. (JBJ)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A