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ERIC Number: EJ518257
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-1062-8142
The Potential for Public Relations Techniques to Increase the Growth and Financial Stability of Research Activities at U.S. Universities.
Petrick, Irene Johnston
SRA Journal, v26 n3-4 p7-16 Win-Spr 1994-95
Key elements of public relations that may apply to the university research environment and lead to greater financial support for research activities are outlined, and examples from the private sector are used to explore the relationships between public relations, organizational growth, and financial stability. Practical suggestions are offered for research administrators wishing to begin a public relations program. (MSE)
Publication Type: Reports - Evaluative; Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A