ERIC Number: EJ518249
Record Type: CIJE
Publication Date: 1995
Reference Count: 0
Publishers' Perspectives: Guidebooks.
Hoeritz, Kimberley; And Others
New Directions for Institutional Research, n88 p73-89 Win 1995
Four major publishers of college guidebooks respond to the concerns of colleges and universities about the guides, the information they contain, and the demand for the information. Specific issues addressed include development of a standardized survey response, data integrity and validity, specialized information needs, publisher-institution relationship, and the guides' role in college marketing and recruitment. (MSE)
Publication Type: Opinion Papers; Reports - Evaluative; Journal Articles
Education Level: N/A
Audience: Administrators; Researchers; Practitioners
Authoring Institution: N/A
Note: Theme issue: Evaluating and Responding to College Guidebooks and Rankings.