ERIC Number: EJ518245
Record Type: CIJE
Publication Date: 1995
Reference Count: 0
Reducing the Noise in the College Choice Process: The Use of College Guidebooks and Ratings.
Hossler, Don; Foley, Erin M.
New Directions for Institutional Research, n88 p21-30 Win 1995
The limited research available and the observations and experiences of college admissions officers suggest that college guidebooks and ratings have a small to negligible impact on the college choices of most students. However, many families buy the guides, and their publication is likely to continue. It is important that institutions provide timely, accurate, and useful information. (MSE)
Descriptors: College Administration, College Choice, Comparative Analysis, Educational Trends, Higher Education, Information Utilization, Institutional Characteristics, Institutional Research, Marketing, Mass Media, Parent Attitudes, Public Relations, Publications, Reference Materials, Student Attitudes, Trend Analysis
Publication Type: Reports - Evaluative; Opinion Papers; Journal Articles
Education Level: N/A
Audience: Administrators; Researchers; Practitioners
Authoring Institution: N/A
Note: Theme issue: Evaluating and Responding to College Guidebooks and Rankings.