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ERIC Number: EJ518177
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-1068-1027
The Silver Bullet Syndrome.
Dehne, George C.
Trusteeship, v3 n6 p13-17 Nov-Dec 1995
Many colleges address complex problems with a single "silver bullet" strategy. Because value shifts according to the consumer's situation or goal, private colleges should become more aware of their "situational value" and exploit it. This requires an understanding of how students choose colleges. In contrast, popular silver bullets target rankings, admissions, geodemographics, marketing, creative pricing, and dependence on government. (MSE)
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Audience: Policymakers
Language: English
Sponsor: N/A
Authoring Institution: N/A