ERIC Number: EJ518177
Record Type: CIJE
Publication Date: 1995
Reference Count: N/A
The Silver Bullet Syndrome.
Dehne, George C.
Trusteeship, v3 n6 p13-17 Nov-Dec 1995
Many colleges address complex problems with a single "silver bullet" strategy. Because value shifts according to the consumer's situation or goal, private colleges should become more aware of their "situational value" and exploit it. This requires an understanding of how students choose colleges. In contrast, popular silver bullets target rankings, admissions, geodemographics, marketing, creative pricing, and dependence on government. (MSE)
Descriptors: Advertising, Business Administration, College Administration, College Admission, College Choice, Competition, Consumer Education, Federal Government, Governance, Government Role, Higher Education, Long Range Planning, Marketing, Private Colleges, Problem Solving, State Government, Strategic Planning, Student Financial Aid
Publication Type: Opinion Papers; Journal Articles
Education Level: N/A
Authoring Institution: N/A